Jim Collins lives, isolated and neglected, in a nursing home. This article looks at the ways a citizen advocate could make a difference in Jim Collins' life and at the process of recruiting of a citizen advocate for Jim. Particular emphasis is given to the thought process involved in thinking about Jim's background and hows his needs can be best addressed. This thought process, with the assistance of a citizen advocate, is a key to opening up opportunities for Jim. The focus on who Jim is provides a model for all people wanting to make life more meaningful for a person with a disability. Keyword: Advocacy