This paper looks at "our fixation on the notion of 'death with dignity' (which) has psychological roots in the fear of being completely dependent on other" and relates it to the fact that euthanasia is gaining world-wide popular support. It argues that euthanasia is a semantic disguise for genocide and that if there exists sufficient intensity of social devaluation of a victim group and sufficient stresses upon a perpetrator group, genocide will become policy. Keywords: Ethics, Social Role Valorisation, Theory