Lyn Farrell of Brisbane North Intellectual Disability Services, writes that "Human services all over the world have been guilty of stigmatising service users through the way in which services are provided and of contributing to the community's devaluing perception of these citizens". She discusses some of the issues which highlight this statement and then provides information on some ways to address these shortfalls. Strategies have included Social Role Valorisation, model coherency and safeguarding. These strategies assists in the aim of keeping the focus squarely on the service user and her or his requirements. Keyword: Professionals