This paper attempts to clarify readers' understanding of the nature and range of service brokerage in Australia and overseas. Misconceptions have included believing brokerage must operate in a set manner, whereas it can operate in a variety of ways in response to the needs and the resources of both the individuals and the community in which it operates. The author provides examples from different countries to show the flexibility of brokerage, and stresses the responsibility to the individual consumer. Keyword: Individualisation