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John O'Brien who, together with his wife (Connie Lyle) focuses on assisting organisations respond effectively to the needs of individuals, presents this paper which defines the principle of normalisation (social role valorisation) and highlights program features which influence the quality of life it supports for those it serves. He establishes why the normalisation principle is important and provides steps on how it can be implemented. O'Brien also answers some commonly held criticisms of the principle of normalisation. Keyword: Social Role Valorisation